Description: A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones. Source: eMarketer.com Date: Nov 28, 2017 Link: https://www.emarketer.com/content/b23d8933-4f9b-4850-a9cd-71d3005c6f23?ecid=NL1009 Questions for discussion: What does the report suggest about the efficacy of mobile adversiting? How would you explain the data? What advice would you … Continue reading How Often Do Consumers Intentionally Click Mobile Ads?